When looking for a website designer, consider the following key factors to differentiate a good web designer from a great one. If they promise to get your website to rank number one on Google’s Search Engine Results Pages (SERPs), you should be wary as they may not be knowledgeable or could be misleading you.

SEO is the practice of optimizing a webpage to compete for a spot on search engines’ organic results pages. Whatever your website’s goals—whether that’s selling products online, booking clients or generating brand loyalty and awareness—SEO is one of the most efficient ways to attract visitors to your site.